Questions and Answers: Staging

Should every house be staged?

Absolutely. Even the most beautiful home needs to be de-personalized so potential buyers can imagine themselves living in it. We can make the small changes that will have a huge impact. De–cluttering, organizing of storage spaces, and some re–positioning of furniture is needed in every home, and these adjustments can have an enormous effect on how the house is viewed. Every home owner considering putting their house on the market should call us. We can help!

How long does it take to stage a home?

That depends on what needs to be done to make the house look its best. It can take one day, or weeks, but the end result will be a beautiful, inviting home ready for the competitive Real Estate market.

What is involved in home staging?

We begin Home Staging with a consultation that provides an objective look at your house. We tour the house and make detailed suggestions on what changes or repairs may need to be made. We also discuss timeline, budget, and priorities with you. Once a strategy is agreed upon, we begin transforming your home. Trades are brought in to quote on work that needs to be done; we assess the furniture and accessories that are available to us and do the necessary shopping; and in a very short period of time, your house is made ready for the real estate market.

Is staging effective?

Yes. Our statistics speak for themselves. Almost every home we have staged in the last five years has sold in less than a week. In many cases, our clients enjoy what we have done to their home so much that they hire us to decorate their new house or even their office. We love that!

Are people offended when you point out what is wrong with their homes?

Rarely, because people understand that in order to get the job done, we need to be able to discuss the home objectively and work on its problem areas. After all, that is why people hire us – to give an objective opinion based on our experience in the real estate market. We are not judgemental but aim to be constructive and positive. Most of our clients, when they see the transformation of their home, see exactly why home staging makes such a profound difference in selling.

How can I find time to carry out your suggestions, or be actively involved? I have a busy life.

Preparing a house for the real estate market is different for everyone. Some people love to be involved in the home staging process while others prefer to go on holiday during the work phase. You can have as little or as much involvement as you like. We understand that when you have a full schedule, the whole process can seem overwhelming. It is our mission to make the transition as seamless as possible for our clients. We aim to be as unobtrusive as we can, and do whatever needs to be done to complete the job. We take care of it so that you don't have to!

What return can I expect on my investment in home Staging?

Your home is your greatest investment so you want to make sure that it is in the best possible condition before putting it on the market. Our aim is to ensure that your house sells quickly rather than lingering on the market. Homes that sell in the first month get the best offers…so when we get your home sold in less than a week you will get the highest offer(s) possible. We have found that the cost of home staging is often less than the first price reduction on an unstaged home. You may also want to consider the emotional toll of a house lingering on the market – the stress of your house not selling at all or eventually selling for less; and the strain of keeping your house in immaculate shape for multiple showings and Open Houses. The stress reduction alone can make Home Staging well worth it.

How much does staging cost?

The initial consultation costs $250 and usually takes 1–3 hours. After that we work with you to establish a budget that makes sense and will get the job done. We are experienced in working within different budget ranges and pride ourselves in maximizing impact while minimizing cost. Call us today to discuss Home Staging options that are available to you.

Does First Impressions guarantee their work?

We can't guarantee that your home will sell within a week, but we will do our utmost to advise you on what needs to be done to transform your house into the best possible product for sale. We have had impressive results with every home we have staged – they sell much faster and for more money than comparable homes that we have not staged.

What if my house is already on the market but is not selling?

We are familiar with such cases. We have been called in to deal with houses that had been on the market an entire season without receiving any offers. After we completed our staging work, the houses received immediate offers. It's not too late to call us for a consultation. We can help organize a strategy to get your house sold quickly!

Should empty houses be staged?

Yes, because it is hard for buyers to get a sense of the space without furniture in it. Without furniture the focus goes to negative details such as odd-shaped rooms, lack of architectural detail, or inadequate size. Furthermore, empty spaces tend to feel cold and uninviting. With staging we can create a warm inviting home that buyers can start to imagine living in.

Do you have any references?

Great references! Check out what our clients have had to say on our testimonials page.